Consumers are so gullible by such greenwash. that they’ll eat ultra processed industrially sourced soy grown with lots of mined phosphorus and potato crops grown with lots of fungicides then fortified with nutraceuticals for nutrients and flavored with patented flavorings to trick their senses into realizing they’re not eating mush.

You also kill a lot more field animals for the industrially farmed soy and potatoes, so over all there will be a lot LOT more death, Though, I guess for many people all the rabbits, birds, vols, moles, foxes, frogs, snakes, fawns, mice, rats that are killed when land is converted, cultivated, protected, fumigated, irrigated, harvested, stored and transported for the soy and potatoes don’t matter as much as a fewer number of “cows”. Look at all the life in a dead zone known as an industrial potato farm and then compare that to a ranch that uses regenerative grazing to restore ecosystems and soil health.

Regenerative Ag, including regenerative grazing, is the real solution not this lab to table crap food. Pat Brown may be brilliant in food chemistry and whatever his academic expertise, but he’s just another misguided con man when it comes to sustainability and regeneration. Instead of this money grubbing opportunist, talk to really insightful people like Gabe Brown, Dr. Charles Massy, Nicolette Hahn Niman, Dr. Richard Teague, Dr. David Johnson, Dr. David Montgomery, and Dr. Christine Jones

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“Part of living is killing. I don’t care if you eat vegan or you eat meat, you are responsible for death. I would argue that if you’re vegan, you are responsible for way more death than if you eat a healthy, regenerative diet with grass-fed meat. As a regenerative rancher, it’s part of our responsibility to give more life than we take. We understand—because we understand nature—that every part of eating is killing, no matter what it is. A plant doesn’t have a heart or lungs, you’re right. But that crop field growing crops was once life to a huge diversity of plants, and animals, and birds, that are now gone. You are responsible for that patch of cropland killing that habitat, and killing all of those animals that could be living there—living there alongside your grass-fed steer, or living alongside your diversified agriculture crop.”

Doniga Markegard, author of Dawn Again: Tracking the Wisdom of the Wild